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Media: The Common Sense Guide To Modern Advertising - Part II

By Oleg K. Temple, June 2014.

In Part one of this article we examined the logic behind your campaign, now let us review execution. A meticulously designed campaign can still ‘fall flat on its face’, if the execution is not timely and well-coordinated.

Media: The Common Sense Guide to Modern Advertising - Part I

By Oleg K. Temple, April 2014.

When planning to invest in an advertising campaign for our business, some of the considerations are: who constitutes our target audience, how should we reach out to them and when or how often. In a perfect business world, the short answers to these questions would be: everyone, effectively and constantly.

Five Precious (strata)Gems of Business in a ‘Still-water’ Economy (continued)

By Oleg K. Temple, June 18, 2013.

With the global economy down for the count, many entrepreneurs have faced the tough realities of how to stay afloat and is mere survival worth the increased wear and tear on their nerves and accounts? With belts tightened so far that the corset has become the new waistcoat, businesses are finding it hard to breathe, let alone find the vigour and flexibility to expand. While for others, the necktie has become a noose.

Five Precious (strata)Gems of Business in a ‘Still-water’ Economy

By Oleg K. Temple, March 15, 2013.

When the winds of change are out of breath and your clients are being poached by larger companies offering cheaper deals, how do you get by, or indeed, survive? Propelling your enterprise toward success becomes tricky and exhausting if you do not address the root-causes that have lead to stagnation and decay.

Funding Fairness: Investors vs. Founders (part 1)

By Oleg K. Temple, July 2011.

Part I of II: Opening gambit

Every modern businessperson will agree: honest investors are hard to find. In the ever-escalating battle for survival, small and medium businesses seeking funding are required to comply with a mind-boggling quantity of rules and regulations. Actually, hundreds of major international banks and investment companies can be found fairly easily online, however, passing the screening process is no trifling matter and it is more likely that a plan to rescue one's personal economy by cracking Fort Knox would work first time round than a business plan would sail pristine through to the finish.

Managing Stress in Business

By Oleg K. Temple, June 2011.

In the modern world stress plagues us from all sides. We stand at the peak of our technological advancement, yet we are unsatisfied - yesterday's express speed is today's snail pace and we are expected to perform more tasks quicker than 20 people could handle 100 years ago. The rat race rules remain the same - whether the rodents invent bicycles, booster rockets or teleporters. When is enough truly enough? How to summon the strength to carry on without doing irreversible damage to yourself and hurting those around you - after all, unresolved conflict at home and personal problems will inevitably reflect upon your in business performance anyway.

 

How to successfully market your hotel, travel agency or any other business (part 2)

By Oleg K. Temple, April 2011.
Part II of III - The lifecycle of a meme

Isaac Newton's third law affirms: “action is equal and opposite to reaction”, so it is with a marketing campaign – the larger your goal, the harder it is to tip the scales from concept to prospect at takeoff and then keep the campaign flying. You may wonder, how does this apply to the hotel industry – “as a manager of a mid-sized guesthouse snugly situated in the tranquil English countryside, what do I care for memes?” The answer is simple: advertising is about getting the right kind of attention for your hotel or any other business, i.e. to attract guests or customers and retain them as regulars. Even if you design the most exclusive hotel or guesthouse with state of the art conference facilities, luxury restaurants and top-notch amenities, without promotion your hotel would shrivel and fail – this applies the same way for luxury hotels located in New York, Chicago, Berlin and anywhere else in the world, just as it does for budget hotels, guesthouses, bed and breakfasts and the like.
The difference that the internet and in particular social media has brought is that now SMEs can market themselves at a fraction of the cost, with the predominant part of the investment being time, i.e. anyone can strike the creative spark idea spark idea that will start as a susurrus and then suddenly become amplified and intensified into a squall taking the internet by storm. In the previous part of this article, we examined the recent hoax that rocked Twitter, this time around, we will look closer at the vectors of change and how memes of such vast magnitude are born and replicate.

How to successfully market your hotel, travel agency or any other business

By Oleg K. Temple, April 2011.
Part I of III - The snowflake that brought down a mountain

Marketing your company is a vital necessity in any business – the basic marketing principles apply in the same way for hotels in California, as they do for travel agents in Illinois and financial consultants in London or Brussels. Rules of engagement are: identify your target group and figure out how to pique their interest in regard to your product or service. The internet is a wonderful tool and the recent ascension of social media to the forefront of marketing has empowered many SMEs, allowing them to promote their products effectively and at low monetary cost. Still, the challenge remains – how to make your idea stick in everyone’s mind and stand out above the buzz? Why should tourists lodge at your hotel or buy specifically from your business? You will be able to answer all these questions yourself once you understand how to engineer and orchestrate the social mechanics behind the Tipping Point.

Editor’s Focus on Business

By Oleg K. Temple, September 2009.

This month we're kicking off a new series of articles entitled "Editor's Focus" with the aim of illuminating the dark recesses of business to give you an insight of how experts navigating the dangerous waters of mid- and post-crisis economies are keeping their decks dry.

Join me, Oleg K. Temple on a thrilling quest for clarity amidst the chaos and meet the giants that thrive atop the tough, green-leafed beanstalks of business.

 

Internet Advertising: Friend or Foe?

By Oleg K. Temple July 2009.

People often ask me these days "What's the point of spending on ads when the market is down for the count and dry? It's hard enough for an SME to keep its head above the waves in all this chaos, why spend more?"

World Cruise—a relaxing experience

The Comprehensive World Cruise.

Have you ever thought what it would be like to just relax quietly under the sun and at sea-no hustling or bustling, far away from the madding crowds in a casual attire and in clean air and just a small group of likeminded people as company? You are on a World Cruise—around the world, Australia and New Zealand, the Orient, South America, South Pacific, Asia, Europe and the Mediterranean.

Basic Real Estate Valuation

By J.S. Silver.

Given the current interest (dare I say hysteria) associated with investing in dirt and buildings, I thought it might be interesting for our readers to have a quick, dirty manual on real estate valuation. My perspective comes from years in the industry as well as some time learning at the knee of some of the better real estate minds in academia.

Luxury Cruising

By Sid Kaplan.

A great cruise is much more than a journey. Blending the grandeur and nobility of seafaring with the imagination and style of the good life, it is my favorite way to explore the world. Moving up to a luxury ship helps make memories that endure forever.

Top Tips for Buying and Selling a Home

By Mark Nash.

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